Building purpose-driven brands
I’m Olivia, a fractional CMO and 2x ecommerce founder helping DTC brands scale smart.
Strategic clarity, hands-on growth support, and on-demand CMO thinking—when you need it most.
How I help
Set and deliver a world-class, data-and-learning driven, marketing strategy.
Avoid wasted time and spend on low-impact activity.
Turn loose ideas into actionable strategy.
Recent Fractional Projects
I act as a part-time CMO and advisor for a handful of projects per year. My role is to provide strategic direction, build and steer the team and when required, roll up my sleeves and execute. I only take on projects that address a social mission, and founding teams that care about people and planet.
I’m also the founder of fast-growing children’s decor brand, Nursery Stickers Co.
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Helping over 100 portfolio companies leverage their brands to drive growth. In partnership with the likes of L’Oreal, M&S, Johnson & Johnson, Aviva, EasyJet, Reckitt Benckiser and more.
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Identifying new opportunities in fragrance in disruptive markets such as the UK, US, Indonesia, China and Brazil.
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Founding team member responsible for defining MORI's DNA & and leading the brand and team to become one of the most loved and recognised babywear brands in the UK.
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Luxury, British-made handbag brand. Sold globally and seen in The Times, The Daily Mail, The Independent, YOU, Stylist, Harper’s Bazaar.
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Overall responsibility for full CRM plan, data segmentation, end-to-end customer communication strategy and execution.
Side-projects
High Street Heroes
2020 – 2021
Founder
A non-profit initiative helping people find their local shops delivering during the COVID-19 pandemic, across London, Birmingham and Manchester. Recognised by the Lord Lieutenant of Greater London, the Queen’s personal representative.
SOS Supplies
2020
Co-founder
A non-profit initiative helping to deliver 900k+ items of fairly priced or free PPE to 250+ hospitals and charities during the COVID-19 pandemic.
Awards & Recognitions
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Selected as one of 30 emerging leaders to take part in the Marketing Academy Scholarship (a year of coaching, leadership boot camps and mentoring sessions with several of the UK's most experienced marketing and business leaders).
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One of 30 out of over 1,000 applicants selected to join the programme.
Intensive 10-month fast-track MBA with workshops from corporate sponsors (e.g. Deloitte, McKinsey, Tesco, Virgin, Santandar, Diago) and master classes from UCL and Cambridge Judge Business School.
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Recognised for my “Shop Local” campaign during the Covid 19 Pandemic